Frequently Asked Questions

Kittiwake is a social commerce platform that connects products with the real experiences of the people who bought them. Users can discover products through genuine experiences and share their purchases, while merchants can use customer and creator content to build trust and reach new customers.

Social platforms focus mainly on content and engagement, while Kittiwake connects content directly to the purchase experience and the products themselves. On Kittiwake, a story can start with a purchase, then turn into an experience, content, and a recommendation — helping someone else discover the product and decide to buy it.

No. Kittiwake is not a traditional online store. It's a social layer around the e-commerce experience — it helps users discover products through real people and real experiences, and gives merchants and creators new ways to engage, influence, and drive sales.

You can: Discover new products. See other people's experiences and purchases. Share your own purchases and experiences. Post photos, videos, and Unboxing content. Rate products. Follow people whose taste you trust. Save your purchases and products in your Locker. Discover products through the Kittiwake community.

The Locker is your personal space on Kittiwake. It's where you collect the products you've bought or loved, and share your experiences with them. As the platform grows, the Locker becomes a way to express your taste and interests, and to build your identity within the Kittiwake community.

You can share your experience with products through: Photos. Videos. Unboxing. Ratings. Reviews. Comments. Usage experiences. Recommendations. The idea isn't just to say "I loved this product" — it's to share your real experience with it.

No. Kittiwake isn't just for influencers. Anyone with a real experience with a product can share it and use it to help others discover products and make better decisions.

Creators can share the products they love and their personal experience with them, building content tied directly to a purchase. They can also benefit from rewards and commissions linked to the sales their content contributes to, according to the programs available on the platform.

Yes — Kittiwake can offer opportunities to earn income through commissions and rewards linked to recommendations and sales. The goal is to turn a creator's influence and their audience's trust into real commercial value, rather than limiting their role to posting ads.

Merchants can use Kittiwake to benefit from their customers' and creators' experiences to: Build trust around their products. Collect customer content. Showcase real experiences. Understand how customers actually use their products. Discover what customers love and what needs improvement. Support marketing and promotion. Reach new opportunities to acquire customers.

CGC stands for Consumer Generated Content — content created by consumers themselves. It's the content customers create after trying a product, such as photos, videos, reviews, ratings, and Unboxing content. On Kittiwake, this content becomes more than just a post or a review — it becomes part of the product discovery and trust-building experience.

A traditional rating might just tell you: ⭐⭐⭐⭐⭐ "Great product." CGC can show you: what the customer bought, how they used it, what they loved about it, and what their experience was actually like. That's why Kittiwake doesn't focus only on a customer's opinion — it focuses on their experience.

Yes — Kittiwake can let merchants benefit from customer content according to the platform's usage permissions and approved policies. Merchants can display customers' real content and experiences directly on product pages inside their online store — photos, videos, Unboxing content, ratings, and experiences. That way, customer content doesn't stay limited to posts inside Kittiwake — it becomes part of the product experience inside the store itself, helping shoppers see real experiences before deciding to buy. Merchants can also use this content in their marketing activities, according to approved permissions and policies.

Yes — the platform's core idea allows linking the post-purchase experience to e-commerce platforms and stores, so a customer can be invited to share their experience right after completing a purchase. This happens through the integrations Kittiwake offers with e-commerce platforms.

No. The goal of Kittiwake is to add a social layer to your store's experience, not to replace your store. Your store remains the place where the purchase itself happens, while Kittiwake helps turn the customer's post-purchase experience into content, discovery, and engagement.

Kittiwake is designed to serve all kinds of stores and brands. Whether you're building your brand from scratch or running a store with a large customer base, your customers' experiences and content can be an important source of trust and growth.

Yes — this is one of the core aspects of the Kittiwake experience. You can follow people whose taste you care about and discover products through their purchases, experiences, and recommendations. Because a recommendation from someone you trust can be more powerful than an ad.

No. Affiliate marketing is a possible part of the Kittiwake ecosystem, but it isn't the core of the platform. The core of Kittiwake is building a loop between: purchase ← experience ← content ← trust ← discovery ← a new purchase.

Yes. You can use the platform to discover products, follow content, and engage with the community without needing to share every purchase you make. You choose what you want to share.

Using Kittiwake as a user can be available for free, while paid services and features may be available for merchants and creators depending on the products and programs the platform launches.

Kittiwake works to build an experience that respects users' privacy and their rights over their content, while giving users control over what they share and how it appears on the platform, according to Kittiwake's settings and policies.

Yes — the platform should let users manage the content they've posted, through the deletion and management tools available on Kittiwake.

Simply: create your account ← set up your Locker ← discover products ← share your experiences ← engage with the community. If you're a merchant or a creator, you can sign up through the path designed for you to start benefiting from the platform.

Everyone. Earning income on Kittiwake isn't limited to influencers or content creators. Any user can generate value or income through their purchases and real experience, whenever their recommendations and content influence other users' decisions and help them discover or buy products. On Kittiwake, your influence isn't measured only by your follower count — it's measured by your ability to influence purchase decisions through a real, trustworthy experience.